La Gazette du Mauvais Gout is an original concept created by Dora Moutot. Following in the steps of the first French fashion magazine, which was called La Gazette du Bon Ton, La Gazette du Mauvais Gout (The Newspaper of Bad Taste) is a trend forecasting website and a directory, specialized in anything in the fields of art, culture, fashion and design that is not (yet) considered as good taste by the public eye.
We identify trends that are usually qualified as bad taste, amongst the bizarre, the unconventional, the sub-cultural, the eccentric, the trash, the extravagant, the freak and the kitsch.
The idea of creating a media specifically around “bad taste” comes from the conviction that bad taste has a function. Contrary to good taste, bad taste is not dictated by anyone and is without intention, a true trend powerhouse and a gigantic source of inspiration. The “bad taste” we’re referring to, has the potential to turn into good taste, or to become trendy in a near future. The new aesthetics rarely become good taste overnight, as newness usually has to remain marginal for some time before becoming politically and/or aesthetically correct.
In our view, “bad taste” is not a negative feature; on the contrary, it often reflects avant-garde. Numerous artists have won the mainstream over using bad taste.
Which better examples of such ability than Lady Gaga, the photographer Martin Parr or the fashion designer Jeremy Scott?
Let’s do the don’ts!