What the hell does Bubble Goth mean?
To understand this micro trend, you first have to discover one particular artist.
Kerli is an Estonian singer, and self-proclaimed creator of the Bubble Goth movement. Eastern European countries are always incredibly good, or should I say bad, at creating amazing looks and new musical trends. Bubble Goth is basically commercial pop music with a singer wearing a “white goth” style. I don’t really know what the word bubble is doing, but I guess it must be there for the “fun/sweet” side.
When asked, Kerli says that Bubble Goth means “wearing black and white together, wearing opposites, and things that doesn’t necessarily match together.” And when asked about her influences, she mentions the Spice Girls. “I’m a Goth Spice Girl,” she’s said in the past. Looking at the outfit she wore during Logo’s New Now Next Awards (Buffalo shoes on her feet and a Cyberdog-style dress), you first think this must be an old picture of Baby Spice on the red carpet… and then you realize this is not Emma! And then you fully acknowledge that “Goth Spice Girl” is a pretty good description of Kerli.
Kerli is more or less a girl wearing a style in-between the Lolita and Cyber Goth looks. She’s someone who understands that instead of playing metal or hardcore techno, the actual success recipe is to have an edgy look and play commercial music. (Thanks to Lady Gaga for this lesson). I’m pretty sure the Cyber Goth community must hate her for selling their style to the mainstream. So in summary, being a Bubble Goth apparently means singing like Rihanna and dressing like a Cyber Lolita!
Words: Dora Moutot
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