GRADIENTS: INSIDE THE INTERNET RAIBOW

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GRADIENTS: INSIDE THE INTERNET RAINBOW is La Gazette du Mauvais Gout first exhibition, in partnership with the Mastermind program.The exhibition will take place in Casablanca in Morroco and will start on the first of june 2012.

I’d like to thank Mehdi Hadj Khalifa, Anne Laurence Sowan and the Mastermind program for giving me this opportunity.I would also like to thank Styron Lundberg for doing the poster artwork.

The participating artists are:

Chris Timms
Jeremy Couillard
Maude Kasperzak
Eilis Mcdonald
Ricardo Juarez & Silvia Blanchi
Will Rockel
Travess Smalley
Adam Cruces

Underneath is my curatorial statement.

INTRO

We still live in a world where the Internet is a novelty. Even though for almost a decade now the Internet’s been completely integrated into our daily lives. Despite the prevalence of the Internet, Net-art is still considered a micro-movement and something of a “UFO” in the contemporary art world. Net-art is just beginning to be added to museum collections and to be exhibited in galleries around the world. “Gradients: Inside the Internet Rainbow” by the Mastermind program is the first such exhibition in North Africa.

The exhibition “Gradients: Inside the Internet Rainbow” is a collection of digital artwork from “young internet based artists” that explores the theme of gradients, which are very popular at the moment in the Net-art scene. Gradients are typically created using Photoshop- a vital tool for artists working in the digital format. The gradients are often used to create digital landscapes. Net-art and The New Aesthetic are somewhat blurry terms used to describe these art movements. However, inside these movements, different smaller Net-art “tribes” are emerging and as they become easier to see and define, hopefully will soon be better classified. If I had to hash tag this exhibition, I’d call it # Web Surrealist, # Web Psychedelic or # Internet Rainbow Art Rave.

According to artist, Marisa Olson, in a few short years, we will live in a “post-Internet” era. A time when the Internet will no longer be such a novelty but become something far more mundane. When this day comes, the Internet will finally be accepted as the biggest museum in the world. And the art world will be forced to change because of how art and images are shared on social media. The rules of art will evolve. The world will accept the fact there no longer is such a thing as an original rendering of an artwork.

A Conversation with Dora Moutot about Net-art

Net-art… Internet art… Web art… Digital art… New Media art… Here we are in 2012 and we’re still lost in the soup of words being used to describe this new artistic movement. New? Actually, it’s not that new. Emergent? Of course.

According to Josephine Bosma, a Net-art specialist, we’re currently witnessing the work of the fifth generation of Internet artists. The first was the pre-internet generation, the ones who explored the functionalities of the fax or the videotext. They were followed by the first “boom” of Net.Art (Net dot art) in the 90’s. The leaders of that generation were Vuk Ćosić, Jodi.Org, Alexei Shulgin, Olia Lialina and Heath Bunting. Back in those early days of Web 1.0 the idea of democratic art distribution was born. Motivated by this new vision, some virtual galleries opened and a whole universe of Net.Art iterations appeared such as Spam Art, E-mail Art, Hacktivism Art and ASCII, all of which had brief success in contemporary art.

Net-art is a catchall term. It describes a wide variety of very different artistic techniques from HTML code, Gifs and software painting, to JPEGs, 3D graphics and animation, virtual worlds and videos. Net-art, is often, but not always digital. Artwork can merely question the Internet and its functionality without being made on the Internet or even on a computer. That said, in order to have the work qualify as Net-art the artist needs to use the Internet and social media to disseminate and “advertise” the work. A Net-artist is not only defined by the nature of his or her work but rather by the means of how they share their work on social media and in the Net-art community.

It’s 2012 and we’re presently in the Web 2.0 era. The climate has changed. The Internet is no longer a playground for a small crew of nerds. Nowadays, the ones we hear the most about are the YIBAS, the “young Internet based artists.” They are typically between the ages of 16 and 30, they grew up with the Internet, they play with its aesthetic, they question and deconstruct the World Wide Web, and they’re crazy for new technologies. But most importantly, they obsessively share their art through Facebook, Twitter or Tumblr. The open communication patterns of these platforms enable the international distribution of the artwork and recognition for the artists entirely separate from the old world of institutions. Net-art is a rebirth for art.

The idea of selling this “non-tangible” art like GIFS and webpage design is beginning to spread. With each passing day, virtual galleries become more and more numerous. The idea of “taking the web out the web” is also becoming popular thanks to artists like Rafael Rozendaal and his “bring your own beamer” concept that allows anyone to exhibit his web page design, gifs, or videos for one night.

Right now we refer to these new artworks and model for distribution and exhibition as The New Aesthetic, because what connects all these artists are not political convictions or some organizing principle but rather a very new and mutually shared aesthetic… a new post-modern 2.0 style.

To Join the Facebook event and see all the details, it’s here.
Texte: Dora Moutot
Image: Styron Lundberg 




GOODBYE ENGLISH VERSION!

Dear english readers, I’m sorry to announce that I won’t translate my articles in english anymore. I don’t have enough time and I unfortunately can’t afford a translator. One day maybe…but until then, you can probably read the french version with Google translator. Thanks for reading me!

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